Product Designer Crafting Human Experiences

My name is Eric Le Tai. I’m a product designer based in Orange County, California. I’m driven by research-based design that impacts the community and connects business brands with their customers. Enjoy my latest work.

Product Design
User Research
Art Direction

Work History

Experience

UX Researcher — HealingHand

2023 - Current

Product Design Contractor — Agency

2019 - Current

Product Designer / Research — Hoag

2021 - 2023

Integ. Art Director — United Collective

2018 - 2019

Art Director — Gearshift Advertising

2015 - 2018

Assoc. Art Director — The Garage

2012 - 2015

Graphic Artist — Boot Barn

2011 - 2012

Education

Cal Poly Pomona — Design

2006 - 2011

School of Ads — Advertising

2015 - 2017

UCLA Extension — User Experience

2020 - 2021

Clients

2012, 2023

Retailer / Boot Barn, Living Spaces

Healthcare / Hoag, HealingHand

2021 - 2023

Entertainment / Xfinity, Comcast

2018 - 2019

Finance / Kinecta

2018 - 2019

Food & Beverages / Chick-fil-A, Milk Processor, SouthNorte

2018 - 2019

Automotive / Mazda, Yamaha, Mother’s Wax, Toyo Tires

2012 - 2018

Education / Sage Hill High School

2015 - 2018

User Experience, User Research, Interviews, Prototyping, Surveys, Market Research, User Flow, Empathy Map, Workshopping, Personas, Site Maps, Affinity Maps, Journey Map, Usability Testing, Storyboard, Presentations

Methods

Figma, Adobe Suite, Adobe XD, Photoshop, Illustrator, InDesign, Webflow, Sketch, InVision, Premiere, After Effects, Keynotes, UserTesting, Ethn.io

Tools